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自上而下的方式是不够的,印度的电动汽车故事必须面向大众

“重要的是要明白,印度发展电动汽车和可持续移动的轨迹必须采取一条独立的、深思熟虑的、反映实际情况的路线。对于一个拥有14亿人口的国家来说,如果要让电动汽车产生重大影响,就必须让尽可能多的印度人用上电动汽车。我们的重点必须放在印度的大众交通领域。”

Rajesh Jejurikar
Rajesh Jejurikar 执行董事-汽车和农业部门,Mahindra & Mahindra Ltd.
Last month, the Indian tricolour was hoisted, and the national anthem played as Mahindra Racing\u2019s Alex Lynn took the top step of the podium at the London e-prix. It was a remarkable achievement for a team that has been in the fray from the very first Formula Electric Race in 2014.

<\/p>

Formula E is the pinnacle of motorsport. Learning from Formula E, when transferred to road-going cars, leads to the creation of apex e-predators like the Pininfarina Battista. It is a hyper car that has set pulses racing across the world with its stunning design and impressive powertrain \u2013 1400kW (equivalent to 1900bhp) from a 120kWh battery. There is no better technology and design demonstrator for EVs than the Battista today.

<\/p>

\"\"<\/p>


Battista is an example of India\u2019s access to and ownership of cutting-edge EV technologies that are going to usher in a new world of sustainable mobility. If we can compete with the very best names in the business, both on e-racing tracks as well as on autobahns and autostrada, we are also ready for Indian roads.

<\/p>

However, it\u2019s important to understand that the Indian trajectory towards EVs and sustainable mobility necessarily has to take an independent, well thought-out route that reflects the practicalities. For a country of 1.4 billion people, if electric vehicles have to make a significant impact, it has to be accessible to as many Indians as possible. A top-down approach can only do so much; hence our focus has to be on the mass mobility segment in India.<\/p>

<\/p>


Here\u2019s where micro-entrepreneurs use their electric rickshaws to transport goods and people within urban agglomerations. Here\u2019s where fleet drivers using app-based services help get people from one place to another in comfort and safety. Here\u2019s where people board buses that run on battery power for their daily commutes. Here\u2019s where a significant portion of the biggest automotive segment of them all \u2013 two-wheelers \u2013 will shift to electric.<\/p>

<\/p>


To create the greatest impact on the climate, India\u2019s electric revolution has to start with sustainable mass mobility solutions, which clean up the air of our towns and cities and begin the process of mitigating the effects of global warming and climate change.

<\/p>

The building blocks are all in place. On the one hand, we are seeing rapid advancements in flex-fuels and battery technology and manufacturing, infrastructure creation via public and private players, increasing levels of digitisation and telematics and mushrooming innovative start-ups and more. And on the other, the Union and the State governments as well as respective bodies are hastening the process through the encouraging benefits and incentives for electric vehicle adoption at the bottom of the pyramid.

<\/p>

Initially the FAME (Faster Adoption of Electric Vehicles scheme) programme concentrated on providing subsidies to support electric two- and three-wheelers, while the second phase went even further by promoting local manufacturing. All these will provide the necessary boost to get our supply chain for EVs in order. That apart, the vision of Aatmanirbhar Bharat, which followed the disruption of the global supply chain for parts, technologies, and components, is a powerful motivator to attain self-dependence in building our own EV ecosystem.

<\/p>

\"\"<\/p>


Mahindra was an early adopter of electric technology and we sell more electric vehicles than anyone else in India. Our LMM (Last Mile Mobility) division will continue to play a key role in driving positive change and enabling a sustainable future. With e-three wheelers and our upcoming range of small four-wheelers, we see ourselves as segment creators. The LMM model is an affordable and dependable technology that can transform lives where it really matters. We expect this segment to build strong momentum.

<\/p>

<\/p>

At the same time, the demand for personal mobility is also a sign of upward mobility for millions of aspirational Indians. What affects us currently is a vicious cycle between charging infrastructure challenges and mass acceptance of electric passenger vehicles. But together with efforts from the government and the industry, I see this breaking soon, when there will be a critical mass for the overall EV ecosystem players.

<\/p>

<\/p>

With that vision we have embarked on an ambitious electric four-wheeler programme. An investment of INR 3000 crore is being made over the next three years to ensure that we have a range of electric four-wheelers, some based on ICE platforms and some that are born electric. And I am convinced that our customers will be benefiting from the best technology for their money with our upcoming vehicles.

<\/p>

To sum up, India is ready to play a significant and strategic role in the world of electric mobility and Mahindra has already taken big leaps to fulfil its role in this mission.We are ready with an exciting vision for an electrifying future.<\/p>

<\/p>","blog_img":"crpdimg-blog-1631065577.jpg","posted_date":"2021-09-08 07:16:18","modified_date":"2021-09-08 07:22:53","featured":"1","status":"Y","seo_title":"Top down approach won't suffice, India's EV story has to be for the masses","seo_url":"top-down-approach-won-t-suffice-india-s-ev-story-has-to-be-for-the-masses","url":"\/\/www.samalayucan.com\/autologue\/top-down-approach-won-t-suffice-india-s-ev-story-has-to-be-for-the-masses\/5085","url_seo":"top-down-approach-won-t-suffice-india-s-ev-story-has-to-be-for-the-masses"}">

上个月,马辛德拉赛车公司的亚历克斯·林恩登上伦敦电子大奖赛领奖台的最高台阶时,印度三色旗升起,国歌响起。对于一支从2014年第一届电动方程式赛车开始就一直处于竞争中的车队来说,这是一项了不起的成就。

电动方程式是赛车运动的巅峰。学习E方程式,当转移到公路行驶的汽车,导致创造顶级电子捕食者如Pininfarina巴蒂斯塔。这是一款超级跑车,以其惊人的设计和令人印象深刻的动力系统——由一个120千瓦时的电池产生的1400千瓦(相当于1900马力),让世界脉搏加速。今天,没有比巴蒂斯塔更好的电动汽车技术和设计示范了。


巴蒂斯塔是印度获得和拥有尖端电动汽车技术的一个例子,这些技术将开创一个可持续移动的新世界。如果我们能在电竞赛道、高速公路和高速公路上与业内最好的品牌竞争,我们也准备好进军印度公路。

然而,重要的是要明白,印度发展电动汽车和可持续移动的轨迹必须采取独立的、深思熟虑的路线,并反映出实际情况。对于一个14亿人口的国家,如果电动汽车必须产生重大影响,必须让尽可能多的印度人可以使用它。自上而下的方法只能做这么多;因此,我们的重点必须放在印度的大众交通领域。


在这里,微型企业家用他们的电动人力车在城市群内运输货物和人员。车队司机使用基于应用程序的服务帮助人们舒适安全地从一个地方到另一个地方。人们在这里乘坐靠电池供电的公共汽车,进行日常通勤。在这里,最大的汽车领域——两轮车——的很大一部分将转向电动汽车。


为了对气候产生最大的影响,印度的电力革命必须从可持续的大规模交通解决方案开始,这将净化我们城镇的空气,并开始减缓全球变暖和气候变化的影响。

构建模块都已到位。一方面,我们看到弹性燃料和电池技术以及制造业的快速发展,通过公共和私营部门创造基础设施,不断提高的数字化和远程信息技术水平,以及如雨后雨后笋般涌现的创新初创企业等等。另一方面,联邦政府和各邦政府以及各自的机构正在通过对金字塔底部的电动汽车采用提供鼓励的福利和激励措施来加快这一进程。

最初,FAME(加速采用电动汽车计划)计划集中于提供补贴,以支持电动两轮和三轮汽车,而第二阶段则更进一步,促进本地制造。所有这些都将为我们的电动汽车供应链提供必要的推动。除此之外,Aatmanirbhar Bharat的愿景是在全球零部件、技术和组件供应链中断之后提出的,它是建立我们自己的电动汽车生态系统的自力更生的强大动力。


马欣德拉是电动技术的早期采用者,我们的电动汽车销量比印度其他任何公司都要高。我们的LMM(最后一英里移动)部门将继续在推动积极变革和实现可持续发展的未来方面发挥关键作用。随着三轮车和我们即将推出的小型四轮车系列,我们认为自己是细分市场的创造者。LMM模型是一种负担得起、可靠的技术,可以在真正重要的方面改变生活。我们预计这一细分市场将形成强劲势头。

与此同时,对个人流动性的需求也是数百万有抱负的印度人向上流动的标志。目前影响我们的是充电基础设施挑战和大众接受电动乘用车之间的恶性循环。但在政府和整个行业的努力下,我认为这种情况很快就会打破,届时整个电动汽车生态系统的参与者将达到临界数量。

带着这个愿景,我们开始了一个雄心勃勃的电动四轮计划。未来三年将投资300亿卢比,以确保我们拥有一系列电动四轮汽车,其中一些基于ICE平台,一些天生就是电动的。我相信,我们的客户将从我们即将推出的汽车中受益于最好的技术。

总而言之,印度已经准备好在电动出行领域扮演重要的战略角色,而马欣德拉已经在履行这一使命方面取得了长足的进步。我们已经准备好了一个令人兴奋的愿景,一个充满电的未来。

免责声明:本文仅代表作者个人观点,ETAuto.com并不订阅。易汽车网不会对直接或间接给任何个人/组织造成的任何损害负责。

Last month, the Indian tricolour was hoisted, and the national anthem played as Mahindra Racing\u2019s Alex Lynn took the top step of the podium at the London e-prix. It was a remarkable achievement for a team that has been in the fray from the very first Formula Electric Race in 2014.

<\/p>

Formula E is the pinnacle of motorsport. Learning from Formula E, when transferred to road-going cars, leads to the creation of apex e-predators like the Pininfarina Battista. It is a hyper car that has set pulses racing across the world with its stunning design and impressive powertrain \u2013 1400kW (equivalent to 1900bhp) from a 120kWh battery. There is no better technology and design demonstrator for EVs than the Battista today.

<\/p>

\"\"<\/p>


Battista is an example of India\u2019s access to and ownership of cutting-edge EV technologies that are going to usher in a new world of sustainable mobility. If we can compete with the very best names in the business, both on e-racing tracks as well as on autobahns and autostrada, we are also ready for Indian roads.

<\/p>

However, it\u2019s important to understand that the Indian trajectory towards EVs and sustainable mobility necessarily has to take an independent, well thought-out route that reflects the practicalities. For a country of 1.4 billion people, if electric vehicles have to make a significant impact, it has to be accessible to as many Indians as possible. A top-down approach can only do so much; hence our focus has to be on the mass mobility segment in India.<\/p>

<\/p>


Here\u2019s where micro-entrepreneurs use their electric rickshaws to transport goods and people within urban agglomerations. Here\u2019s where fleet drivers using app-based services help get people from one place to another in comfort and safety. Here\u2019s where people board buses that run on battery power for their daily commutes. Here\u2019s where a significant portion of the biggest automotive segment of them all \u2013 two-wheelers \u2013 will shift to electric.<\/p>

<\/p>


To create the greatest impact on the climate, India\u2019s electric revolution has to start with sustainable mass mobility solutions, which clean up the air of our towns and cities and begin the process of mitigating the effects of global warming and climate change.

<\/p>

The building blocks are all in place. On the one hand, we are seeing rapid advancements in flex-fuels and battery technology and manufacturing, infrastructure creation via public and private players, increasing levels of digitisation and telematics and mushrooming innovative start-ups and more. And on the other, the Union and the State governments as well as respective bodies are hastening the process through the encouraging benefits and incentives for electric vehicle adoption at the bottom of the pyramid.

<\/p>

Initially the FAME (Faster Adoption of Electric Vehicles scheme) programme concentrated on providing subsidies to support electric two- and three-wheelers, while the second phase went even further by promoting local manufacturing. All these will provide the necessary boost to get our supply chain for EVs in order. That apart, the vision of Aatmanirbhar Bharat, which followed the disruption of the global supply chain for parts, technologies, and components, is a powerful motivator to attain self-dependence in building our own EV ecosystem.

<\/p>

\"\"<\/p>


Mahindra was an early adopter of electric technology and we sell more electric vehicles than anyone else in India. Our LMM (Last Mile Mobility) division will continue to play a key role in driving positive change and enabling a sustainable future. With e-three wheelers and our upcoming range of small four-wheelers, we see ourselves as segment creators. The LMM model is an affordable and dependable technology that can transform lives where it really matters. We expect this segment to build strong momentum.

<\/p>

<\/p>

At the same time, the demand for personal mobility is also a sign of upward mobility for millions of aspirational Indians. What affects us currently is a vicious cycle between charging infrastructure challenges and mass acceptance of electric passenger vehicles. But together with efforts from the government and the industry, I see this breaking soon, when there will be a critical mass for the overall EV ecosystem players.

<\/p>

<\/p>

With that vision we have embarked on an ambitious electric four-wheeler programme. An investment of INR 3000 crore is being made over the next three years to ensure that we have a range of electric four-wheelers, some based on ICE platforms and some that are born electric. And I am convinced that our customers will be benefiting from the best technology for their money with our upcoming vehicles.

<\/p>

To sum up, India is ready to play a significant and strategic role in the world of electric mobility and Mahindra has already taken big leaps to fulfil its role in this mission.We are ready with an exciting vision for an electrifying future.<\/p>

<\/p>","blog_img":"crpdimg-blog-1631065577.jpg","posted_date":"2021-09-08 07:16:18","modified_date":"2021-09-08 07:22:53","featured":"1","status":"Y","seo_title":"Top down approach won't suffice, India's EV story has to be for the masses","seo_url":"top-down-approach-won-t-suffice-india-s-ev-story-has-to-be-for-the-masses","url":"\/\/www.samalayucan.com\/autologue\/top-down-approach-won-t-suffice-india-s-ev-story-has-to-be-for-the-masses\/5085","url_seo":"top-down-approach-won-t-suffice-india-s-ev-story-has-to-be-for-the-masses"},img_object:["crpdimg-blog-1631065577.jpg","retail_files/author_1631064893_41524.jpg"],fromNewsletter:"",newsletterDate:"",ajaxParams:{action:"get_more_blogs"},pageTrackingKey:"Blog",author_list:"Rajesh Jejurikar",complete_cat_name:"Blogs"});" data-jsinvoker_init="_override_history_url = "//www.samalayucan.com/autologue/top-down-approach-won-t-suffice-india-s-ev-story-has-to-be-for-the-masses/5085";">

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