独家
独家报道:新型电动汽车制造商菲斯克正在就平台共享进行谈判，预计印度将成为美国以外更大的技术开发基地
总部位于加州的Fisker Inc.计划在下个月推出其首款车型Ocean SUV，该公司已经收到了来自全球oem和一些印度实体不同程度的兴趣表达。随着业界合作趋势的增长，拥有轻资产商业模式的电动汽车制造商希望达成合作伙伴关系，以实现共同收益。
孟买:埃隆·马斯克还没有开始他的印度项目，在这里生产特斯拉世界领先的电动汽车。但是，全球电动汽车市场的新进入者，亨利克·菲斯克总部位于加州的菲斯克公司将于2022年11月17日推出第一款名为Ocean SUV的车型，该公司正在逐步推进以印度为中心的计划。它们包括技术开发、市场营销、平台共享以及适时的合资生产、销售和服务。
Fisker公司位于海德拉巴的技术开发中心已经开始为Ocean SUV提供软件技术。该工程基地专门从事软件技术开发，计划扩大规模，成为菲斯克公司在美国以外两个技术中心中规模最大的一个，拥有超过500名工程师。(这家美国公司目前在美国(硅谷)、英国和印度都有一个工程和开发基地。)
在纽约证券交易所上市的菲斯克公司在2020年消费电子展上首次展示了Ocean SUV。它正在考虑与现有的原始设备制造商和来自印度的新玩家共享其平台。随着全球电气化大趋势的发展和颠覆性的增加，合作成为汽车行业的游戏名称行业．
协作
菲斯克公司创始人、董事长兼首席执行官亨里克·菲斯克在首次访问位于海德拉巴的菲斯克印度基地时表示ETAuto“有一些全球oem说，‘嘿，我们能看看吗?我们能给它发许可证吗?”所以我们正在讨论他们是否想要授权一个平台。”
去年以来，随着印度电动乘用车市场的增长，印度对Fisker Inc.的平台产生了兴趣。但该公司正在考虑是否让现有合作伙伴富士康(Foxconn)在印度代工生产其车型，它寻求的不仅仅是与印度合作伙伴共享一个平台。菲斯克说:“也许在制造、共享平台和其他领域建立一些合资企业是值得的，因为这样我们都能获得销量。”
平台共享，即使只是部分共享，也可以是一种既节约成本又节省时间的方法，也是提高交易量的一种更快的方式。最近的一个例子是Mahindra & Mahindra与大众汽车(Volkswagen)合作，从大众汽车的MEB平台采购关键部件，以打造自己的“博恩电动”suv平台。
海洋SUV是由麦格纳国际在奥地利格拉茨的工厂合同制造。年生产能力5万台。Fisker在海得拉巴的采访中表示，订单数量超过6万套。其中一小部分也来自印度。
据Fisker称，印度各方对Fisker的电动汽车平台已经有了初步的兴趣。“特斯拉是个例外，”这位汽车设计师兼企业家说，“世界上还没有一家汽车公司，无论它们有多大，在电动汽车领域达到了临界规模。”
印度梨的生产
菲斯克公司的目标是到2024年下半年在印度生产汽车，首先推出第二款名为PEAR(个人电动汽车革命)的车型。菲斯克公司、富士康和一家印度合作伙伴的三方合资企业也是PEAR项目的一种可能。Fisker Inc.目前正处于开发阶段，该公司押注于跨界车型将获得巨大销量。仅在美国的富士康工厂，计划年产量为25万台(包括出口)。
入门级改型的目标价格保持在2万美元(约160万印度卢比)，有人说这可能太激进了，无法实现。“也许我们会与印度的某家公司共享PEAR平台，因为这非常划算。它是超现代的。也许有一家印度公司会说，‘我们可以共享平台，在同一家工厂生产吗?’这是有可能的，”Fisker说。
市场发展战略
在欧洲和北美作为第一批市场的情况下，菲斯克公司希望在2024年最后一个季度将中国也加入进来。预计印度的生产计划将先于中国执行。但现在，Fisker和团队的“首要目标是，我们需要将《Ocean》推向市场，创造收益，并以最快的速度运行”。
印度市场战略需要大量的准备和努力，因为这个市场已经证明自己不仅非常有前途，而且比一些最大的原始设备制造商所预期的更具挑战性。在新时代，人们对技术的需求正在上升，购买决定更多地受到产品价值主张的驱动，而不是价格或品牌名称，像菲斯克公司(Fisker Inc.)这样的新公司必须在印度找到正确的方向，才能在市场上获得良好的立足点。
阅读更多:
台湾富士康推出更多电动汽车原型
作为全球最大的代工电子产品制造商，富士康已经在为包括苹果(Apple) iPhone在内的众多国际顶级品牌组装电子产品方面扮演着关键角色。
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Mumbai: Elon Musk is yet to embark on his India project for the manufacturing of Tesla\u2019s world-leading electric cars here. But, the new entrant to the global electric vehicle (EV) market, Henrik Fisker<\/a>, and his California-based Fisker Inc, which will roll out its first model named Ocean SUV on November 17, 2022, is gradually advancing with its India-centric plans. They involve technology development, marketing, platform sharing and joint venture manufacturing, sales and servicing in due course.
Fisker Inc.\u2019s Hyderabad-based technology development centre has already started delivering software technologies for the Ocean SUV. The engineering base, which specialises in software technology development, is planned to be ramped up to become Fisker Inc\u2019s bigger of the two tech hubs outside USA, with over 500 engineers. (The American company currently has an engineering and development base each in the US (Silicon Valley), the UK , and India.)
The NYSE-listed Fisker Inc. showcased the Ocean SUV first at CES 2020. It is looking at sharing its platforms with existing OEMs and new players, from India also. As the global electrification megatrend grows, and disruptions rise, collaboration is the name of the game in the automobile industry<\/a>.
<\/div><\/div>Fisker plans to import and launch the Ocean SUV here by the middle of next year. It will also set up its first brand experience centre, Fisker Lounge, in Delhi-NCR area. For sales it will follow a direct-to-customer delivery model with a local partner for servicing the vehicles.
Collaboration<\/b>
During his first visit to the Fisker Inc\u2019s India base in Hyderabad, Henrik Fisker, the company\u2019s founder, chairman and CEO, told ETAuto<\/i>, \u201cThere were some global OEMS that said, 'hey, can we take a look? Can we license it?' So we're in some discussions of looking into whether they want to license a platform.\u201d
With the Indian electric passenger vehicle market gaining traction since the past year, there\u2019s interest from India for Fisker Inc.'s platform. But the company, which is weighing the option of getting its models contract-manufactured here by its existing partner Foxconn, is also looking for more than just sharing a platform with an Indian partner. \u201cMaybe it's worth doing some joint ventures for manufacturing and sharing platforms and everything else, because that way, we all get volume,\u201d Fisker said.
Platform-sharing, even if only partly, can be both a cost and time efficient approach and a faster way to ramp up volumes. A recent example is that of Mahindra & Mahindra joining hands with Volkswagen for sourcing critical components from the global major\u2019s MEB platform to build its own platforms for \u2018Born Electric\u2019 SUVs.
Collaboration<\/b>
During his first visit to the Fisker Inc\u2019s India base in Hyderabad, Henrik Fisker, the company\u2019s founder, chairman and CEO, told ETAuto<\/i>, \u201cThere were some global OEMS that said, 'hey, can we take a look? Can we license it?' So we're in some discussions of looking into whether they want to license a platform.\u201d
With the Indian electric passenger vehicle market gaining traction since the past year, there\u2019s interest from India for Fisker Inc.'s platform. But the company, which is weighing the option of getting its models contract-manufactured here by its existing partner Foxconn, is also looking for more than just sharing a platform with an Indian partner. \u201cMaybe it's worth doing some joint ventures for manufacturing and sharing platforms and everything else, because that way, we all get volume,\u201d Fisker said.
Platform-sharing, even if only partly, can be both a cost and time efficient approach and a faster way to ramp up volumes. A recent example is that of Mahindra & Mahindra joining hands with Volkswagen for sourcing critical components from the global major\u2019s MEB platform to build its own platforms for \u2018Born Electric\u2019 SUVs.
<\/div><\/div>Fisker Inc. also would have had an alliance with Volkswagen if it had proceeded with its initial plan of building the Ocean SUV on a platform from the German auto major. \u201cWe didn't do it because we wanted to do it differently. We need a bigger battery in it. And now it's (the Ocean platform) exclusively ours. We own all the IP,\u201d Fisker said.
The Ocean SUV is being contract manufactured by Magna International in its plant in Graz, Austria. The installed annual production capacity is for 50,000 units. During the Hyderabad interview, Fisker said that the order figure stood at over 60,000 units. A small part of it comes from India too.
According to Fisker, there have been preliminary levels of interest in Fisker\u2019s EV platform from parties in India. \u201cWith Tesla as an exception,\u201d the car designer-entrepreneur said, \u201cthere is no car company in the world, no matter how big they are, which has achieved the critical scale in EVs yet.\u201d
Production of PEAR in India<\/b>
Fisker Inc. targets manufacturing cars in India by the second half of 2024, starting with its second model, named PEAR (Personal Electric Automotive Revolution). A tripartite venture among Fisker Inc., Foxconn, and an Indian partner, is also a possibility for the PEAR project. Currently in the development stage, Fisker Inc. is betting on the crossover type of model to garner big volumes. The planned annual production is 250,000 units (including exports) in a Foxconn facility in the US alone.
The target price for the entry-level variant is kept at USD 20,000 (around INR 16 lakh), which some say may be too aggressive to be achieved. \u201cMaybe we share the PEAR platform with somebody in India, because it's very cost-effective. And it's hyper modern. So maybe there's an Indian company that says, \u2018can we share the platform, and we all make it in the same factory\u2019? That's a possibility,\u201d Fisker said.
Market development strategy<\/b>
With Europe and North America as the first set of markets, Fisker Inc. wants to add China too by the last quarter of calendar year 2024. The India production plan is expected to be executed before China. But right now, Fisker and team\u2019s \u201cnumber one goal is, we need to get the Ocean out on the market, generate revenue and get up and run at full speed\u201d.
The India market strategy will need a great amount of preparation and efforts, as this market has proven itself to be not only quite promising but also more challenging than what some of the biggest OEMs expected it to be. In the new age, where technology appetite is on the rise and purchase decisions are driven more by a product's value proposition than its price or brand name, a new player like Fisker Inc. will have to tick the right boxes in India to gain a good market foothold.
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The Ocean SUV is being contract manufactured by Magna International in its plant in Graz, Austria. The installed annual production capacity is for 50,000 units. During the Hyderabad interview, Fisker said that the order figure stood at over 60,000 units. A small part of it comes from India too.
According to Fisker, there have been preliminary levels of interest in Fisker\u2019s EV platform from parties in India. \u201cWith Tesla as an exception,\u201d the car designer-entrepreneur said, \u201cthere is no car company in the world, no matter how big they are, which has achieved the critical scale in EVs yet.\u201d
Production of PEAR in India<\/b>
Fisker Inc. targets manufacturing cars in India by the second half of 2024, starting with its second model, named PEAR (Personal Electric Automotive Revolution). A tripartite venture among Fisker Inc., Foxconn, and an Indian partner, is also a possibility for the PEAR project. Currently in the development stage, Fisker Inc. is betting on the crossover type of model to garner big volumes. The planned annual production is 250,000 units (including exports) in a Foxconn facility in the US alone.
The target price for the entry-level variant is kept at USD 20,000 (around INR 16 lakh), which some say may be too aggressive to be achieved. \u201cMaybe we share the PEAR platform with somebody in India, because it's very cost-effective. And it's hyper modern. So maybe there's an Indian company that says, \u2018can we share the platform, and we all make it in the same factory\u2019? That's a possibility,\u201d Fisker said.
Market development strategy<\/b>
With Europe and North America as the first set of markets, Fisker Inc. wants to add China too by the last quarter of calendar year 2024. The India production plan is expected to be executed before China. But right now, Fisker and team\u2019s \u201cnumber one goal is, we need to get the Ocean out on the market, generate revenue and get up and run at full speed\u201d.
The India market strategy will need a great amount of preparation and efforts, as this market has proven itself to be not only quite promising but also more challenging than what some of the biggest OEMs expected it to be. In the new age, where technology appetite is on the rise and purchase decisions are driven more by a product's value proposition than its price or brand name, a new player like Fisker Inc. will have to tick the right boxes in India to gain a good market foothold.
Read More: