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欧洲顶级拖拉机制造商CNH瞄准印度主流市场
除了在全球扮演更重要的角色外，CNH还寻求涉足日益增长的农业业务。该公司最近加强了在45惠普和49.5惠普领域的产品。随着进入30马力以下的空间，CNH将出现在整个国家的产品范围内。
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塔塔汽车获得埃弗拉2000辆XPRES电动汽车订单
这些车辆是现有的塔塔汽车电动汽车车队的一个补充与聚合器。
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孟买: 新荷兰CNH是欧洲领先的拖拉机制造商。该公司的目标是进入印度的主流市场，准备与当地企业展开竞争马辛德拉& Mahindra,护送而且南美洲．为了实现在中国市场份额翻一番的目标，CNH已开始开发25-40马力的一系列拖拉机。这些新系列的拖拉机将使CNH为潜在的拖拉机买家提供一个切入点，进入其品牌，并扩大其产品范围，吸引更多的买家。
Raunak Varma印度CNH工业公司董事总经理告诉《印度经济时报》，为了在当地发展，该公司计划在制造和供应商产能、新产品开发和金融服务扩张方面投资约100亿卢比。“不参与核心市场，对公司和股东是不公平的。我们正在进行战略转变，拥有25-50马力范围的定制组合。我们不是在寻找一种商品化的产品，我们将推出一种特定应用的产品，”Varma补充道。
CNH已经在这个国家存在了20多年，现在已经盈利，营业额超过650亿卢比。瓦尔马说，中国对印度的所有投资都将是自筹资金。
该公司最近加强了在45惠普和49.5惠普领域的产品。随着进入30马力以下的空间，CNH将出现在整个国家的产品范围内。
除了扩大产品组合，CNH还计划将拖拉机生产能力提高一倍，至10万台。到4月，产能已经扩大到6.5万辆;考虑到印度将同时服务于国内市场和出口市场，CNH希望到2023年底将产量提高到7.5万辆，然后将其扩大到每年10万辆。
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Mumbai: <\/strong>Case New Holland<\/a>, or CNH, a leading tractor maker from Europe, aims to get into the mainstream market in India, readying itself to rival local players Mahindra<\/a> & Mahindra, Escorts<\/a> and TAFE<\/a>. As part of its vision to double its market share here, CNH has started developing a range of tractors in the 25-40 hp category. These new series of tractors will allow CNH to offer an entry point to prospective tractor buyers into its brand and widen its range to bring in incremental buyers.
Raunak Varma<\/a>, managing director, CNH Industrial India, told ET that for its growth locally, the company plans to invest about \u20b91,000 crore across manufacturing and supplier capacity, new product development and financial services expansion. \"By not participating in the core of the market, we are not doing justice to the organisation and shareholders. We are making a strategic shift to have a tailored portfolio for 25-50 horsepower range. We are not looking at a commoditised product, we will come out with an application-specific product,\" added Varma.
Having a presence in the country for over two decades now, CNH is already profitable with a turnover of over \u20b96,500 crore. All of its investment for India will be self-funded, said Varma.
<\/div><\/div>Apart from playing a larger global role, CNH is seeking to tap into the growing farm business.
The company had recently strengthened its offerings in the 45 and 49.5HP segments. With entry into the sub-30 horsepower space, CNH will be present in the entire product range available in the country.
Apart from expansion of the portfolio, CNH has plans of doubling its tractor manufacturing capacity to 1 lakh units. Already the capacity has been expanded to 65,000 units in April; by the end of 2023, CNH wants to take it up to 75,000 units, before scaling it to 1 lakh units per annum, given the fact that India will serve both the domestic market as well as exports.
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The company had recently strengthened its offerings in the 45 and 49.5HP segments. With entry into the sub-30 horsepower space, CNH will be present in the entire product range available in the country.
Apart from expansion of the portfolio, CNH has plans of doubling its tractor manufacturing capacity to 1 lakh units. Already the capacity has been expanded to 65,000 units in April; by the end of 2023, CNH wants to take it up to 75,000 units, before scaling it to 1 lakh units per annum, given the fact that India will serve both the domestic market as well as exports.
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